LET´S TALK TURKEY
Your website looks somehow wilted? Your printed materials need an update? Your corporate communication is longing for a breath of fresh air?
We accompany and support you in the development and implementation of new ideas.
THE THING WITH THE NEWSLETTER
Now, who actually reads newsletters? How quickly do you click them into the electronic wastebasket or look for the "unsubscribe" button - if there is one. Nevertheless, most companies want to send out newsletters. So what's the deal with these newsletters?
Social media is a topic where opinions differ greatly: Some join in enthusiastically, others rather unwillingly, some deliberately refuse, others get on board and then leave it again. "What would you recommend?" we are asked again and again.
ISN'T THERE A "P" MISSING?
As we marketing experts know, we base our strategy on four Ps: Product (product policy), Price (price policy), Promotion (communication policy) and Place (distribution or sales policy) - Jerome McCarthy taught us that.
But are these four pillars really enough in today's world?
You get a business card or a recommendation, but that doesn't really tell you much at first. So you look at the website, click around a bit to get a feeling. Sooner or later, however, the question arises as to who "they" have worked for so far or what projects are currently underway.
ABOUT THE PERSON
SO, WHO IS "WE"?
You might assume that as a marketing specialist one can easily shake a description of oneself out of the sleeve. Unfortunately, this is only true to a limited extent, because when it comes to your own person, inhibitions tend to get in the way. On the other hand, after more than 30 years, you're experienced enough to push them aside and just write.
CLIENTS ABOUT US
Satisfied clients are something wonderful: we celebrate with them the great new brochure, the first registrations in response to the mailing, or the photo series we shot for the new website. And then we ask our customers to give us a quote we can publish.